This project involved taking a well recognized brand and applying it to a product that it does not sell. I choose to explore if Yankee Candle sold cigarettes. This required me to investigate the Yankee Candle style guide to ensure I was staying true to their brand and color, text, and logo standards. I also utilized the Marlboro color palette to supplement Yankee Candle's because the colors of Yankee Candle rely directly on the scent of the candle. After designing the package, I printed, cut, and assembled the cigarette box. 

Instructor: Erich Doubek